About Us

Direct Lift is a proud member of the Vehicle Service Group, LLC. (A Dover Corporation company) family, and is the number one supplier of above ground hobbyist lifts in the U. S. and Canada. Dover Corporation, a Fortune 500 company listed on the New York Stock Exchange, has been in the business of producing and selling safe and reliable vehicle lifts for more than 50 years.

The Direct concept is very simple:


  • Manufacture high-quality car, truck, and motorcycle lifts.
  • Sell at the lowest possible price and offer the best possible service after the sale. Distribute these products through an extensive network of brick and mortar warehouse facilities located throughout the United States and Canada. Our state-of-the-art manufacturing facility enjoys ISO 9001 certification, has more than 400 employees and produces thousands of lifts per month – all conforming to recognized Industry Standards. More than 100,000 Direct Lifts are in service throughout North America.



    When you buy a Direct Lift, you can be assured of receiving a quality piece of equipment backed by a warranty that far exceeds Industry Standards. You will talk to a live person, either at Direct Lift headquarters in Madison, IN. or at a Direct Lift authorized warehouse, during normal business hours. And Direct Lift will be here for decades to come to support your lift during its lifetime.


    Direct Lift is committed to your satisfaction. That’s our promise to you.




    Administrative Offices
    996 Industrial Drive
    Madison, Indiana 47250

    Phone & Fax
    Toll Free: 1-866-347-5438
    Fax: 812-273-7315

    [email protected]



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